Bluegame stands out for a daring and disruptive spirit. In 2004, founder Luca Santella, an Olympic sailor and architect, set out with one belief: the hull is the heart of seaworthiness. Together with naval architect Lou Codega, he built a yacht that defied every existing category. Not a walk-around, not an open, not a day-cruiser or a chase boat, but a combination of all of them. Bluegame's mission has been the same ever since. Craft yacht experiences that balance the owner's needs with innovation, closeness to the sea, refined design, and authentic Italian style. Bluegame targets a sophisticated, demanding niche of expert yachtsmen, called Bluegamers.

In 2018, Bluegame proudly became part of the Sanlorenzo Group, the iconic high-end brand renowned worldwide for its made-to-measure yachts and superyachts of superior craftsmanship and exclusive design. The acquisition opened bold new horizons without changing the brand's disruptive DNA, expanding from the original BG range into new, distinctive directions. True luxury lies in exclusivity, rarity, and bespoke experiences. Each yacht is built in deliberately limited numbers, a production strategy that favours scarcity, craftsmanship, and a deeper investment in every hull.

Today the lineup spans four ranges and lengths from 42 to 83 feet. The BG sport-cruisers (BG42, BG54, BG74) embody the brand's DNA. The BGX crossover (BGX63, BGX73, BGX83) carries a bold, owner-centric approach. The BGM multihull (BGM75) opened a new market segment. And the BGF foiling catamaran (BGF45) pushes performance and sustainability to unprecedented levels, integrating technology pioneered on the BGH hydrogen chase boat at the 37th America's Cup.

Bluegame is not just a brand. It is a declaration of independence, born to break the rules and redraw the boundaries of yachting. The yachts don't follow trends. They set them. They are bold, essential, sophisticated. Instantly recognisable. Built for those who live the sea with a free mind, and never ask why, but always ask why not.